Google Has Launched AdSense Native Ads

Google has rolled out AdSense Native ads that look and feel like the ad serving website, the company said in a blog post.

The native ad format comes in three categories: in-feed, in-article and matched content. The ads include elements such as an improved user experience with high resolution images and longer titles and descriptions. They are also designed to look and feel good across different screen sizes while being easy to use via editing tools.

The in-feed and in-article formats are available to all publishers, and the matched content format is available to publishers meeting eligibility criteria based on traffic volume and number of unique pages.